Jaka Lounge is supporting a software product company in the search for a Growth Lead.

Our client is a growing technology company building and scaling a portfolio of successful digital products used by tens of thousands of businesses and individuals worldwide.

With the entire product lifecycle managed in-house — from product development and design to marketing, sales, and customer success — the company is now looking for an experienced Growth Lead to take ownership of its growth strategy, accelerate revenue across the portfolio, and lead a multidisciplinary Growth team.

This is a high-impact leadership role for someone who combines a strong commercial mindset with data-driven decision-making and knows how to turn growth opportunities into measurable business results.

The Growth Lead will own the growth strategy across the entire revenue funnel, leading a specialized, cross-functional team to scale customer acquisition, activation, and retention while minimizing churn.

Responsibilities:

Growth Strategy & Revenue Ownership

  • Own the overall growth strategy and deliver defined revenue and growth targets across products, driving acquisition, activation, cross-sell, upsell, and retention.
  • Define and continuously prioritize the company-wide growth roadmap, making strategic trade-offs across products, channels, and initiatives.
  • Identify and validate new growth opportunities across channels, audience segments, partnerships, distribution models, and other commercial opportunities.

Performance, Budget & Analytics

  • Own the Growth/Marketing budget and allocate resources across products, channels, and functions based on ROI/RoAS, unit economics, and growth potential.
  • Monitor performance across acquisition channels and key growth metrics (CAC, LTV, ROI…), translating insights into clear decisions on where to scale, optimize, or reallocate resources.
  • Own the marketing technology and measurement framework required for reliable performance tracking and data-driven decision-making.

Customer Journey & Growth Channels

  • Own the end-to-end customer journey and conversion funnel, identifying key drop-off points and opportunities to improve acquisition, activation, conversion, and retention.
  • Lead the company’s CRO and experimentation strategy, continuously optimizing key customer touchpoints for conversion.
  • Oversee the strategy and performance of key growth channels, including SEO, Content, Paid, Affiliate, Email/Lifecycle Marketing, Copywriting, Design, and digital partnerships.

Cross-functional Leadership & Execution

  • Partner closely with Product and Finance on pricing, packaging, positioning, and other initiatives that impact LTV and overall revenue.
  • Lead the execution and resourcing of cross-product and company-wide growth initiatives, ensuring alignment with key stakeholders and business priorities.

Team Leadership & Development

  • Build, lead, and develop a multidisciplinary Growth team consisting of Content Creators, Copywriters, Designers, SEO, Email Marketing, Backlink, Ads, Affiliate, and CRO Specialists – including recruitment, onboarding, mentoring, and resource planning, while fostering strong engagement, collaboration, and accountability.
  • Set clear OKRs/KPIs and performance expectations, supporting team development and ensuring individual and team priorities are aligned with broader business objectives.

Requirements:

  • Extensive experience in digital marketing, rapid user acquisition & growth, or a similar performance-focused role.
  • Proven experience in a senior leadership capacity, with a strong track record of managing, mentoring, and developing multi-disciplinary teams, including specialists across SEO, CRO, content, and paid channels.Track record of successfully scaling user acquisition, activation, and retention specifically for WordPress Plugins and SaaS products.
  • Demonstrated ability to define and execute quarterly and annual growth roadmaps, effectively translating high-level business goals into measurable OKRs/KPIs for the team.
  • Proven experience owning, managing, and forecasting departmental and performance advertising budgets, with a focus on maximizing Return on Investment (ROI) and improving CAC/LTV ratio.
  • Expert-level proficiency in web analytics and business intelligence tools.
  • Strong capability in financial modeling, cohort analysis, and data querying to derive actionable, validated insights.
  • Extensive experience designing, prioritizing, and executing a rigorous, high-velocity CRO testing program across the entire user journey.
  • Expert-level strategic knowledge in directing both Organic Channels (SEO, technical SEO, link building) and Performance Advertising.
  • Proven success in designing and optimizing automated email/in-app lifecycle campaigns to increase user Activation and Retention.

If this sounds like a role where you could thrive, we’d love to hear from you.