Annual Tech Market Report Serbia 2025
Pay, Perks & Perspectives
Discover the most comprehensive view of Serbia’s tech market – from compensation and benefits to workforce trends shaping the future of the industry.
Our 7th edition of the annual report brings you exclusive insights into the Serbian tech market — detailed salary ranges for 58 roles, current benefit structures, and a comprehensive analysis of workforce trends.
With data collected from 2,453 professionals across 700+ companies, this research offers the most reliable and actionable market intelligence available.
Tailored for business leaders, HR professionals, investors, and tech experts, this report is designed to support strategic decisions, competitive positioning, and people strategies.
Secure your copy of the report!
The report consists of three sections covering the following topics:
Pay
Compensation Benchmarks
The report covers 58 roles across 16 job families, providing a clear market view to support competitive and well-structured pay strategies.
It includes:
- Median, average, minimum, and maximum values
- 90th percentile to identify premium talent ranges
- Confidence intervals for reliable budgeting and pay band alignment
This is the foundation for making confident, data-driven compensation decisions.
Perks
Benefits Landscape
Discover how benefits are really shaping the talent market. We reveal which perks dominate the market and where companies can create a competitive edge by aligning their offerings with what employees actually value. A must-have for anyone rethinking total rewards strategies.
Perspectives
Workforce Sentiment & Behavioral Drivers
The report explores the factors that strongly influence employee motivation and retention:
- Job satisfaction — stability and decline trends, key risk factors.
- Work models — how hybrid structures are shifting and how stricter return-to-office policies affect employees.
- AI adoption — how employees use AI tools and how this shapes their work experience and productivity.
These insights help managers and decision makers better understand workforce expectations and behaviors to shape more effective benefits, flexibility, and talent strategies.
What You’ll Learn:
- How hybrid work and flexibility continue to define retention strategies.
- Why salary stagnation is directly linked to higher relocation intent.
- How cost-cutting strategies and AI adoption are reshaping the market.
- Which benefits and perks actually drive engagement and loyalty.
- What compensation levels are needed to attract and retain top talent in Serbia’s tech sector.
Don’t miss out – equip yourself with the insights that matter!
We’ve prepared a shortened version of the report with selected market insights and key trends from the Pay, Perks & Perspectives 2025 research.
📩 Once you submit your request, we’ll send you the pricing details for the full report, which includes detailed data on salaries, benefits, and market trends, as well as the option to purchase individual sections.
Testimonials
Natalija Ivetić
Since 2022, we have been using Jaka Lounge’s salary and benefits research, and this year we decided to rely on it exclusively.
Over the past few years, we’ve found that this research fits our needs best, as it most accurately reflects the real state of the market. This is confirmed by candidate expectations during interviews, as well as by our colleagues when it comes to promotions and salary increases.
This year, we decided to stop using other reports which, although broader in terms of industry coverage, do not offer sufficient insight into the specific characteristics of the Serbian IT market.
We believe that Jaka Lounge, thanks to its specific methodology, manages to reach a more diverse sample of candidates from a larger number of companies than traditional large-scale surveys.
Nemanja Prekovic
This year’s report offers a realistic reflection of the market along with clear signals about the direction in which Serbia’s IT industry is heading. I found particularly interesting the part showing how flexibility has become a key factor in talent retention, as well as the fact that AI is still not a replacement but rather a support for people in their work.
The next step could be adding a regional context, to better understand where we stand compared to the CEE markets and which skills will make us competitive in the years ahead.
Dragoslav Kotorac
Reliable, Serbia-first, and refreshingly straightforward. Jaka Lounge really gets the local tech scene because they’ve been in the trenches for years. What gives me confidence is how it’s run: a large, structured, direct-to-employee survey, paired with input from industry leaders and a rigorous analytical framework. It’s our go-to for salary bands, benefits, and talent-market trends.
We found the generational patterns both useful and a bit surprising.
And detailed levelling breakdown for salary bands is gold: clear, practical, and ready to plug into our process.
Utisci klijenata
Danijela Nikolić
Iako sam u HR-u skoro 10 godina, trening Akademija za HR operacije agencije Jaka Lounge mi je bio vrlo korisno i pozitivno iskustvo. Sa jedne strane, odličan je kao refresher na pojedine teme, a sa druge strane može se saznati dosta toga novog – imala sam prilike da proširim i obogatim svoje znanje u segmentima ljudskih resursa kojima se ranije nisam previše bavila u svojoj karijeri. Program je u samo par sesija pokrio… Pročitaj više
Mirjana Grbić
Akademija za HR operacije za mene predstavlja temelj i prvi korak u HR karijeri. Koncept je pažljivo osmišljen kako bi od samog početka angažovao učesnike, motivišući ih na međusobnu interakciju, te stvarajući atmosferu koja potpuno eliminiše osećaj online edukacije.
Osim konkretnih i veoma sadržajnih lekcija, vrednost ove akademije proizlazi iz razmene iskustava među učesnicima… Pročitaj više
Darija Janković
Želim svima da preporučim vašu akademiju jer je pristup predavača bio zaista jedno divno iskustvo zbog pristupa svakom od polaznika i pružene prilike da svako od nas pokaže koliko zna i u čemu je dobar. Sesije su bile vrlo dobro organizovane, vrlo zanimljive i sadržajne, pa i ne osjetite to vrijeme koje provedete slušajući, učeći i razmjenjujući utiske… Pročitaj više
Jelena Pešković
Iako se godinama bavim HR administracijom, na Akademiji za HR operacije sam dobila vredno iskustvo koje bih preporučila svim kolegama iz branše, kao i onima koji žele da načine prve korake u oblasti ljudskih resursa. Trening u sklopu Akademije je odlična prilika da osvežite znanja, razmenite iskustva sa kolegama, a posebna prednost su spremni i sažeti materijali nakon svake sesije koje ću zasigurno koristiti u daljem radu. Svaki trening je pažljivo osmišljen i sadržajan, a o temama se potom diskutuje, što je važan element učenja. Akademija je izvanredno osmišljena i preporučila bih je svakome ko želi da upliva u HR vode i unapredi svoju karijeru.
Marija Nikolić
Imala sam veliko zadovoljstvo da učestvujem u Akademiji za HR administraciju Jaka Lounge tima i veoma mi je značilo što sam razmenila iskustvo sa kolegama iz branše. Kada se uporede iskustva i procesi, dobije se dragoceni uvid u različite prakse sto je svakako korisno ukoliko želimo da se razvijamo i rastemo. Veoma mi se dopalo sto je čitav program interaktivan, jer verujem da je razgovor i razmena mišljenja dobitna kombinacija za bilo koji vid edukacije.
Akademija za HR administraciju pored razmene iskustava nudi i mnoštvo veoma korisnih informacija, znanja, izvora i veoma kompaktno spakovan… Pročitaj više
Marija Vujović
HR akademija za administraciju je bila vrlo interesantno iskustvo. Iako radim u HR-u određen broj godina, u sklopu akademije sam saznala dosta korisnih informacija koje su praktične i primenljive u svakodnevnom radu jer se neretko suočavamo sa situacijama koje zahtevaju ovakvo znanje.
Pomislio bi čovek da će administracija biti izuzetno dosadna i suvoparna, ali ovde to nije bio slučaj – sve teme su predstavljene na kreativan, a opet koristan način, te je samo upijanje znanje bilo daleko zanimljivije.
Diskusije koje smo imali su ključna prednost ove akademije jer postoji prostor da se razmeni znanje… Pročitaj više