Annual Tech Market Report Serbia 2025
Pay, Perks & Perspectives
Discover the most comprehensive view of Serbia’s tech market – from compensation and benefits to workforce trends shaping the future of the industry.
Our 7th edition of the annual report brings you exclusive insights into the Serbian tech market — detailed salary ranges for 58 roles, current benefit structures, and a comprehensive analysis of workforce trends.
With data collected from 2,453 professionals across 700+ companies, this research offers the most reliable and actionable market intelligence available.
Tailored for business leaders, HR professionals, investors, and tech experts, this report is designed to support strategic decisions, competitive positioning, and people strategies.
Secure your copy of the report!
The report consists of three sections covering the following topics:
Pay
Compensation Benchmarks
The report covers 58 roles across 16 job families, providing a clear market view to support competitive and well-structured pay strategies.
It includes:
- Median, average, minimum, and maximum values
- 90th percentile to identify premium talent ranges
- Confidence intervals for reliable budgeting and pay band alignment
This is the foundation for making confident, data-driven compensation decisions.
Perks
Benefits Landscape
Discover how benefits are really shaping the talent market. We reveal which perks dominate the market and where companies can create a competitive edge by aligning their offerings with what employees actually value. A must-have for anyone rethinking total rewards strategies.
Perspectives
Workforce Sentiment & Behavioral Drivers
The report explores the factors that strongly influence employee motivation and retention:
- Job satisfaction — stability and decline trends, key risk factors.
- Work models — how hybrid structures are shifting and how stricter return-to-office policies affect employees.
- AI adoption — how employees use AI tools and how this shapes their work experience and productivity.
These insights help managers and decision makers better understand workforce expectations and behaviors to shape more effective benefits, flexibility, and talent strategies.
What You’ll Learn:
- How hybrid work and flexibility continue to define retention strategies.
- Why salary stagnation is directly linked to higher relocation intent.
- How cost-cutting strategies and AI adoption are reshaping the market.
- Which benefits and perks actually drive engagement and loyalty.
- What compensation levels are needed to attract and retain top talent in Serbia’s tech sector.
Don’t miss out – equip yourself with the insights that matter!
We’ve prepared a shortened version of the report with selected market insights and key trends from the Pay, Perks & Perspectives 2025 research.
Testimonials
Natalija Ivetić
Since 2022, we have been using Jaka Lounge’s salary and benefits research, and this year we decided to rely on it exclusively.
Over the past few years, we’ve found that this research fits our needs best, as it most accurately reflects the real state of the market. This is confirmed by candidate expectations during interviews, as well as by…
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Nemanja Prekovic
This year’s report offers a realistic reflection of the market along with clear signals about the direction in which Serbia’s IT industry is heading. I found particularly interesting the part showing how flexibility has become a key factor in talent retention, as well as the fact that AI is still not a replacement but rather a…
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Dragoslav Kotorac
Reliable, Serbia-first, and refreshingly straightforward. Jaka Lounge really gets the local tech scene because they’ve been in the trenches for years. What gives me confidence is how it’s run: a large, structured, direct-to-employee survey, paired with input from industry leaders and a rigorous analytical…
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Olivera Mrđenović
In our line of work, it’s important for us to understand the market, employees’ needs, and the trends shaping the IT industry in Serbia. This way, we gain insights that are invaluable in the HR planning process.
That’s why we are very pleased that, for the second year in a row, we’ve had the opportunity to collaborate with the…
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